Sour Milk Drinking Festival Organizing Committee from the first meeting was informed that, according to the traditional Tibetan calendar, Lhasa Shoton Festival 2010 will be August 10 to 16 held.
Lhasa Shoton Festival 2010 organized by the Lhasa municipal government, good for the organization of the Sour Milk Drinking Festival, set up in Lhasa Municipal Committee, mayor of Dorje plays Pearl as director of the organizing committee, consists of information reported, tourism by negotiation exhibition, art performances, ethnic and religious events, traditional sports and other professional groups 12.
According to reports, during the Sour Milk Drinking Festival this year, will hold “Snow Dayton Star” singing contest, festivals in Tibet and the World Expo Industry Development Opportunity Forum, Buddha, and the opening exhibition activities, Arts Festival and the Tibetan Opera performances, trade fairs and home exhibitions Motor Show, trade talks , Damxung “When Ji Ren” Horse Racing Festival, the fifth, “Namco” International Walking and other activities, also using radio and television, newspapers, Internet and other channels on the Sour Milk Drinking Festival and Lhasa Tour Lhasa-depth, extensive media coverage , domestic tourists to the full display of snow-covered plateau and the long and splendid history and culture of the unique flowers and tourism resources in Lhasa. At the same time, through the organization of Sour Milk Drinking Festival, Lhasa, to further promote and facilitate tourism industry, the rapid development of cultural industry, as the Lhasa City, “Six City Face” working to create a good atmosphere for public opinion.
Sour Milk Drinking Festival for the efforts to build a Tibetan Lhasa Tourism Culture Festival, the Deputy Mayor of Lhasa, Shoton Festival Organizing Committee Deputy Director Chang Chen told reporters, Sour Milk Drinking Festival 2010 will be guided by the government, social participation, market mode of operation to guide the whole people, whole sections of society participate in the organization, strive to hold mode, open (closed) screen, the people and visitors to participate and experience, publicity on innovation. 
